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keyboard_tab Digital Service Act 2022/2065 EN

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2022/2065 EN Art. 3 cercato: 'commercial communication' . Output generated live by software developed by IusOnDemand srl


expand index commercial communication:

    CHAPTER I
    GENERAL PROVISIONS

    CHAPTER II
    LIABILITY OF PROVIDERS OF INTERMEDIARY SERVICES
  • 2 Art. 3 Definitions

  • CHAPTER III
    DUE DILIGENCE OBLIGATIONS FOR A TRANSPARENT AND SAFE ONLINE ENVIRONMENT

    SECTION 1
    Provisions applicable to all providers of intermediary services

    SECTION 2
    Additional provisions applicable to providers of hosting services, including online platforms

    SECTION 3
    Additional provisions applicable to providers of online platforms
  • 2 Art. 26 Advertising on online platforms

  • SECTION 4
    Additional provisions applicable to providers of online platforms allowing consumers to conclude distance contracts with traders

    SECTION 5
    Additional obligations for providers of very large online platforms and of very large online search engines to manage systemic risks
  • 1 Art. 39 Additional online advertising transparency

  • SECTION 6
    Other provisions concerning due diligence obligations
  • 1 Art. 44 Standards

  • CHAPTER IV
    IMPLEMENTATION, COOPERATION, PENALTIES AND ENFORCEMENT

    SECTION 1
    Competent authorities and national Digital Services Coordinators

    SECTION 2
    Competences, coordinated investigation and consistency mechanisms

    SECTION 3
    European Board for Digital Services

    SECTION 4
    Supervision, investigation, enforcement and monitoring in respect of providers of very large online platforms and of very large online search engines

    SECTION 5
    Common provisions on enforcement

    SECTION 6
    Delegated and implementing acts

    CHAPTER V
    FINAL PROVISIONS


whereas commercial communication:


definitions:


cloud tag: and the number of total unique words without stopwords is: 462

 

Article 3

Definitions

For the purpose of this Regulation, the following definitions shall apply:

(a)

information_society_servicemeans a ‘service’ as defined in Article 1(1), point (b), of Directive (EU) 2015/1535;

(b)

recipient_of_the_servicemeans any natural or legal person who uses an intermediary_service, in particular for the purposes of seeking information or making it accessible;

(c)

consumermeans any natural person who is acting for purposes which are outside his or her trade, business, craft, or profession;

(d)

to_offer_services_in_the_Unionmeans enabling natural or legal persons in one or more Member States to use the services of a provider of intermediary_services that has a substantial_connection_to_the_Union;

(e)

substantial_connection_to_the_Unionmeans a connection of a provider of intermediary_services with the Union resulting either from its establishment in the Union or from specific factual criteria, such as:

a significant number of recipients of the service in one or more Member States in relation to its or their population; or

the targeting of activities towards one or more Member States;

(f)

tradermeans any natural person, or any legal person irrespective of whether it is privately or publicly owned, who is acting, including through any person acting in his or her name or on his or her behalf, for purposes relating to his or her trade, business, craft or profession;

(g)

intermediary_servicemeans one of the following information_society_services:

(i)

a ‘ mere_conduitservice, consisting of the transmission in a communication network of information provided by a recipient_of_the_service, or the provision of access to a communication network;

(ii)

a ‘ cachingservice, consisting of the transmission in a communication network of information provided by a recipient_of_the_service, involving the automatic, intermediate and temporary storage of that information, performed for the sole purpose of making more efficient the information's onward transmission to other recipients upon their request;

(iii)

a ‘ hostingservice, consisting of the storage of information provided by, and at the request of, a recipient_of_the_service;

(h)

illegal_contentmeans any information that, in itself or in relation to an activity, including the sale of products or the provision of services, is not in compliance with Union law or the law of any Member State which is in compliance with Union law, irrespective of the precise subject matter or nature of that law;

(i)

online_platformmeans a hosting service that, at the request of a recipient_of_the_service, stores and disseminates information to the public, unless that activity is a minor and purely ancillary feature of another service or a minor functionality of the principal service and, for objective and technical reasons, cannot be used without that other service, and the integration of the feature or functionality into the other service is not a means to circumvent the applicability of this Regulation;

(j)

online_search_enginemeans an intermediary_service that allows users to input queries in order to perform searches of, in principle, all websites, or all websites in a particular language, on the basis of a query on any subject in the form of a keyword, voice request, phrase or other input, and returns results in any format in which information related to the requested content can be found;

(k)

dissemination_to_the_publicmeans making information available, at the request of the recipient_of_the_service who provided the information, to a potentially unlimited number of third parties;

(l)

distance_contractmeansdistance_contract’ as defined in Article 2, point (7), of Directive 2011/83/EU;

(m)

online_interfacemeans any software, including a website or a part thereof, and applications, including mobile applications;

(n)

Digital_Services_Coordinator_of_establishmentmeans the Digital Services Coordinator of the Member State where the main establishment of a provider of an intermediary_service is located or its legal representative resides or is established;

(o)

Digital_Services_Coordinator_of_destinationmeans the Digital Services Coordinator of a Member State where the intermediary_service is provided;

(p)

‘active recipient of an online_platformmeans a recipient_of_the_service that has engaged with an online_platform by either requesting the online_platform to host information or being exposed to information hosted by the online_platform and disseminated through its online_interface;

(q)

‘active recipient of an online_search_enginemeans a recipient_of_the_service that has submitted a query to an online_search_engine and been exposed to information indexed and presented on its online_interface;

(r)

advertisementmeans information designed to promote the message of a legal or natural person, irrespective of whether to achieve commercial or non-commercial purposes, and presented by an online_platform on its online_interface against remuneration specifically for promoting that information;

(s)

recommender_systemmeans a fully or partially automated system used by an online_platform to suggest in its online_interface specific information to recipients of the service or prioritise that information, including as a result of a search initiated by the recipient_of_the_service or otherwise determining the relative order or prominence of information displayed;

(t)

content_moderationmeans the activities, whether automated or not, undertaken by providers of intermediary_services, that are aimed, in particular, at detecting, identifying and addressing illegal_content or information incompatible with their terms_and_conditions, provided by recipients of the service, including measures taken that affect the availability, visibility, and accessibility of that illegal_content or that information, such as demotion, demonetisation, disabling of access to, or removal thereof, or that affect the ability of the recipients of the service to provide that information, such as the termination or suspension of a recipient’s account;

(u)

terms_and_conditionsmeans all clauses, irrespective of their name or form, which govern the contractual relationship between the provider of intermediary_services and the recipients of the service;

(v)

persons_with_disabilitiesmeanspersons_with_disabilities’ as referred to in Article 3, point (1), of Directive (EU) 2019/882 of the European Parliament and of the Council (38);

(w)

commercial communicationmeanscommercial communication’ as defined in Article 2, point (f), of Directive 2000/31/EC;

(x)

turnovermeans the amount derived by an undertaking within the meaning of Article 5(1) of Council Regulation (EC) No 139/2004 (39).

CHAPTER II

LIABILITY OF PROVIDERS OF INTERMEDIARY SERVICES

Article 3

Definitions

For the purpose of this Regulation, the following definitions shall apply:

(a)

information_society_service’ means a ‘service’ as defined in Article 1(1), point (b), of Directive (EU) 2015/1535;

(b)

recipient_of_the_service’ means any natural or legal person who uses an intermediary_service, in particular for the purposes of seeking information or making it accessible;

(c)

consumer’ means any natural person who is acting for purposes which are outside his or her trade, business, craft, or profession;

(d)

to_offer_services_in_the_Union’ means enabling natural or legal persons in one or more Member States to use the services of a provider of intermediary_services that has a substantial_connection_to_the_Union;

(e)

substantial_connection_to_the_Union’ means a connection of a provider of intermediary_services with the Union resulting either from its establishment in the Union or from specific factual criteria, such as:

a significant number of recipients of the service in one or more Member States in relation to its or their population; or

the targeting of activities towards one or more Member States;

(f)

trader’ means any natural person, or any legal person irrespective of whether it is privately or publicly owned, who is acting, including through any person acting in his or her name or on his or her behalf, for purposes relating to his or her trade, business, craft or profession;

(g)

intermediary_service’ means one of the following information_society_services:

(i)

a ‘ mere_conduit’ service, consisting of the transmission in a communication network of information provided by a recipient_of_the_service, or the provision of access to a communication network;

(ii)

a ‘ caching’ service, consisting of the transmission in a communication network of information provided by a recipient_of_the_service, involving the automatic, intermediate and temporary storage of that information, performed for the sole purpose of making more efficient the information's onward transmission to other recipients upon their request;

(iii)

a ‘ hosting’ service, consisting of the storage of information provided by, and at the request of, a recipient_of_the_service;

(h)

illegal_content’ means any information that, in itself or in relation to an activity, including the sale of products or the provision of services, is not in compliance with Union law or the law of any Member State which is in compliance with Union law, irrespective of the precise subject matter or nature of that law;

(i)

online_platform’ means a hosting service that, at the request of a recipient_of_the_service, stores and disseminates information to the public, unless that activity is a minor and purely ancillary feature of another service or a minor functionality of the principal service and, for objective and technical reasons, cannot be used without that other service, and the integration of the feature or functionality into the other service is not a means to circumvent the applicability of this Regulation;

(j)

online_search_engine’ means an intermediary_service that allows users to input queries in order to perform searches of, in principle, all websites, or all websites in a particular language, on the basis of a query on any subject in the form of a keyword, voice request, phrase or other input, and returns results in any format in which information related to the requested content can be found;

(k)

dissemination_to_the_public’ means making information available, at the request of the recipient_of_the_service who provided the information, to a potentially unlimited number of third parties;

(l)

distance_contract’ means ‘ distance_contract’ as defined in Article 2, point (7), of Directive 2011/83/EU;

(m)

online_interface’ means any software, including a website or a part thereof, and applications, including mobile applications;

(n)

Digital_Services_Coordinator_of_establishment’ means the Digital Services Coordinator of the Member State where the main establishment of a provider of an intermediary_service is located or its legal representative resides or is established;

(o)

Digital_Services_Coordinator_of_destination’ means the Digital Services Coordinator of a Member State where the intermediary_service is provided;

(p)

‘active recipient of an online_platform’ means a recipient_of_the_service that has engaged with an online_platform by either requesting the online_platform to host information or being exposed to information hosted by the online_platform and disseminated through its online_interface;

(q)

‘active recipient of an online_search_engine’ means a recipient_of_the_service that has submitted a query to an online_search_engine and been exposed to information indexed and presented on its online_interface;

(r)

advertisement’ means information designed to promote the message of a legal or natural person, irrespective of whether to achieve commercial or non-commercial purposes, and presented by an online_platform on its online_interface against remuneration specifically for promoting that information;

(s)

recommender_system’ means a fully or partially automated system used by an online_platform to suggest in its online_interface specific information to recipients of the service or prioritise that information, including as a result of a search initiated by the recipient_of_the_service or otherwise determining the relative order or prominence of information displayed;

(t)

content_moderation’ means the activities, whether automated or not, undertaken by providers of intermediary_services, that are aimed, in particular, at detecting, identifying and addressing illegal_content or information incompatible with their terms_and_conditions, provided by recipients of the service, including measures taken that affect the availability, visibility, and accessibility of that illegal_content or that information, such as demotion, demonetisation, disabling of access to, or removal thereof, or that affect the ability of the recipients of the service to provide that information, such as the termination or suspension of a recipient’s account;

(u)

terms_and_conditions’ means all clauses, irrespective of their name or form, which govern the contractual relationship between the provider of intermediary_services and the recipients of the service;

(v)

persons_with_disabilities’ means ‘ persons_with_disabilities’ as referred to in Article 3, point (1), of Directive (EU) 2019/882 of the European Parliament and of the Council (38);

(w)

commercial communication’ means ‘ commercial communication’ as defined in Article 2, point (f), of Directive 2000/31/EC;

(x)

turnover’ means the amount derived by an undertaking within the meaning of Article 5(1) of Council Regulation (EC) No 139/2004 (39).

CHAPTER II

LIABILITY OF PROVIDERS OF INTERMEDIARY SERVICES

Article 26

Advertising on online_platforms

1.   Providers of online_platforms that present advertisements on their online_interfaces shall ensure that, for each specific advertisement presented to each individual recipient, the recipients of the service are able to identify, in a clear, concise and unambiguous manner and in real time, the following:

(a)

that the information is an advertisement, including through prominent markings, which might follow standards pursuant to Article 44;

(b)

the natural or legal person on whose behalf the advertisement is presented;

(c)

the natural or legal person who paid for the advertisement if that person is different from the natural or legal person referred to in point (b);

(d)

meaningful information directly and easily accessible from the advertisement about the main parameters used to determine the recipient to whom the advertisement is presented and, where applicable, about how to change those parameters.

2.   Providers of online_platforms shall provide recipients of the service with a functionality to declare whether the content they provide is or contains commercial communications.

When the recipient_of_the_service submits a declaration pursuant to this paragraph, the provider of online_platforms shall ensure that other recipients of the service can identify in a clear and unambiguous manner and in real time, including through prominent markings, which might follow standards pursuant to Article 44, that the content provided by the recipient_of_the_service is or contains commercial communications, as described in that declaration.

3.   Providers of online_platforms shall not present advertisements to recipients of the service based on profiling as defined in Article 4, point (4), of Regulation (EU) 2016/679 using special categories of personal data referred to in Article 9(1) of Regulation (EU) 2016/679.

Article 39

Additional online advertising transparency

1.   Providers of very large online_platforms or of very large online_search_engines that present advertisements on their online_interfaces shall compile and make publicly available in a specific section of their online_interface, through a searchable and reliable tool that allows multicriteria queries and through application programming interfaces, a repository containing the information referred to in paragraph 2, for the entire period during which they present an advertisement and until one year after the advertisement was presented for the last time on their online_interfaces. They shall ensure that the repository does not contain any personal data of the recipients of the service to whom the advertisement was or could have been presented, and shall make reasonable efforts to ensure that the information is accurate and complete.

2.   The repository shall include at least all of the following information:

(a)

the content of the advertisement, including the name of the product, service or brand and the subject matter of the advertisement;

(b)

the natural or legal person on whose behalf the advertisement is presented;

(c)

the natural or legal person who paid for the advertisement, if that person is different from the person referred to in point (b);

(d)

the period during which the advertisement was presented;

(e)

whether the advertisement was intended to be presented specifically to one or more particular groups of recipients of the service and if so, the main parameters used for that purpose including where applicable the main parameters used to exclude one or more of such particular groups;

(f)

the commercial communications published on the very large online_platforms and identified pursuant to Article 26(2);

(g)

the total number of recipients of the service reached and, where applicable, aggregate numbers broken down by Member State for the group or groups of recipients that the advertisement specifically targeted.

3.   As regards paragraph 2, points (a), (b) and (c), where a provider of very large online_platform or of very large online_search_engine has removed or disabled access to a specific advertisement based on alleged illegality or incompatibility with its terms_and_conditions, the repository shall not include the information referred to in those points. In such case, the repository shall include, for the specific advertisement concerned, the information referred to in Article 17(3), points (a) to (e), or Article 9(2), point (a)(i), as applicable.

The Commission may, after consultation of the Board, the relevant vetted researchers referred to in Article 40 and the public, issue guidelines on the structure, organisation and functionalities of the repositories referred to in this Article.

Article 44

Standards

1.   The Commission shall consult the Board, and shall support and promote the development and implementation of voluntary standards set by relevant European and international standardisation bodies, at least in respect of the following:

(a)

electronic submission of notices under Article 16;

(b)

templates, design and process standards for communicating with the recipients of the service in a user-friendly manner on restrictions resulting from terms_and_conditions and changes thereto;

(c)

electronic submission of notices by trusted flaggers under Article 22, including through application programming interfaces;

(d)

specific interfaces, including application programming interfaces, to facilitate compliance with the obligations set out in Articles 39 and 40;

(e)

auditing of very large online_platforms and of very large online_search_engines pursuant to Article 37;

(f)

interoperability of the advertisement repositories referred to in Article 39(2);

(g)

transmission of data between advertising intermediaries in support of transparency obligations pursuant to Article 26(1), points (b), (c) and (d);

(h)

technical measures to enable compliance with obligations relating to advertising contained in this Regulation, including the obligations regarding prominent markings for advertisements and commercial communications referred to in Article 26;

(i)

choice interfaces and presentation of information on the main parameters of different types of recommender_systems, in accordance with Articles 27 and 38;

(j)

standards for targeted measures to protect minors online.

2.   The Commission shall support the update of the standards in the light of technological developments and the behaviour of the recipients of the services in question. The relevant information regarding the update of the standards shall be publicly available and easily accessible.


whereas









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